Social Media & Digital Communications Training

To deliver an effective digital communications strategy, the following managedĀ processes and activities need to be in place:

  1. Support in developing fresh new business users to an agreed profile;
  2. Content Strategy:
    • Development of an editorial schedule that supports the service offering;
    • Production of ‘strategic’ content as identified by the editorial schedule;
    • Social media posts and blog posts of ‘strategic’ content;
    • Social media posts of ‘reactionary’ content.
  3. Social Media Support:
    • Support sales activities on social media;
    • Help identify the contact points in available prospect types;
    • Identifying suitable social media platforms
      for lead generation content posting.
  4. Reporting:
    • Site reach;
    • Social media reach.
  5. Web site:
    • Support the web site by adding landing and content pages to
      the web site as required by the activities of the sales team.

Measuring Success

By adopting this approach, a business can evaluate the success of the training/ development in terms of the 4 drivers listed above and from the perspective of their base level;
Where you measure the impact of the training on baseline business measures:
  1. Level 1: Reaction to the training from the trainee.
  2. Level 2: The actual learning that took place and proven benefit to the fee payer.
  3. Level 3: Impact on workplace or behaviour.
  4. Level 4: Bottom-line added value, measured in relation to the base level measures taken.
Specifically the deliverables will also be measured by:
  1. Content being produced.
  2. Hits on web site from various mediums developed.
  3. Agreed numbers of hits versus broadcasts.
  4. Agreed numbers of hits in relation to numbers of contacts.
  5. Evaluations delivered over the first four months.